Another isekai arrives with The Daily Life of a Middle-Aged Online Shopper in Another World

On the official site for the anime adaptation of Hifumi Asakura's light novels, "The Daily Life of a Middle-Aged Online Shopper in Another World (Around 40 Otoko no Isekai Tsuuhan Seikatsu)," the project's second promotional video was revealed. The video confirms that the premiere is scheduled for January 9, 2025 in Japan, and shows a fragment of the closing theme titled "Love Craft" and performed by Kiminone.
Meanwhile, Hifumi Asakura began publishing the story through the freelance service Shousetsuka ni Narou in 2017, and finished it in June 2021. It was later published by SB Creative on paper with illustrations by Tamakawa in May 2018, and a manga adaptation by Umiharu has been published through Square Enix's Monthly G Fantasy magazine since April 2019.
Voice cast
- Junichi Suwabe as Kenichi
- Kaede Hondo as Primura
- Misaki Kuno as Anemone
- Miyu Tomita as Myarey
- Yuu Kobayashi as N'Djamena
Production Equipment
- Keiei_Yuuzumi (Youkoso Jitsuryoku Shijou Shugi no Kyoushitsu e, Jibaku Shounen Hanako-kun, Re:Creators) is in charge of directing the anime at East Fish Studio.
- Masanao_Akahoshi (Ichiban Ushiro no Daimaou, Toaru Majutsu no Index II, Arcana Famiglia) is in charge of writing and supervising the scripts.
- Hiroyuki_Moriguchi (Suki ni Naru Sono Shunkan wo. Kokuhaku Jikkou Iinkai, Pokemon (2019), Joshikausei) is in charge of character design and animation direction.
- Kujira_Yumemi (Kubo-san wa Mob wo Yurusanai, Lv2 kara Cheat datta Motoyuusha Kouho no Mattari Isekai Life, Leadale no Daichi nite) is in charge of composing the soundtrack.

Synopsis of The Daily Life of a Middle-Aged Online Shopper in Another World
The story of a middle-aged man who does what he wants with the power of 1-click online shopping. Kenichi, a single man in his 40s, is transported to another world for no apparent reason. While trying to escape a dangerous forest infested with monsters, he realizes that he has the power to access a huge online store. By using this power to exchange the products he finds in this new world for cash, and then buying more modern ones on the Internet, he is able to quickly create a very popular business. However, his goal is to have a slow and leisurely life. Instead of growing his business further, he decides to settle down and live off the power of Jeff Bezos. The pen point life of a middle-aged man in another world begins now!
Source: Comic Natalie
(c)朝倉一二三・ツギクル・うみハル/アラフォー通販製作委員会