Jujutsu Kaisen is the most popular anime in the world

The anime "Jujutsu Kaisen" has officially been recognized as the world's most in-demand animated TV show on the official site of the Guinness World Records, snatching the title of "Shingeki no Kyojin (Attack on Titan)," which held it since 2020. According to data science firm Parrot Analytics, "Jujutsu Kaisen" has a global demand rating 71.2 times higher than that of an average TV show.

Parrot Analytics calculates 'demand' based on how much attention, engagement, desire, and audience consumers express for the content. Its system captures billions of new data points every day, including video consumption (streaming and downloads), social media engagement (hashtags, likes, shares), and research actions (e.g., reading about a show on IMDb). Actions that require more effort on the part of the consumer, such as watching or downloading a program, are weighted more when calculating demand.

Based on the manga series of the same name by Gege Akutami, "Jujutsu Kaisen" follows the story of student Yuji Itadori, who joins a group of Jujutsu Sorcerers to defeat Ryomen Sukuna, the King of Curses, which Yuji becomes the host. The anime edged out close competitors like "One Piece" and "Shingeki no Kyojin" to claim the top spot in the 2023 rankings. "One Piece" enjoyed a surge in interest due to the release of Netflix's live-action adaptation, which attracted new fans to the series and inspired older fans to rewatch previous episodes. "Shingeki no Kyojin," which concluded its final season in November, remained immensely popular but narrowly lost this time around.

Finally, it was an end-of-year raise that put "Jujutsu Kaisen" in the lead. New episodes of the second season were released in July and continued through the end of the year, with increasing demand for the show during this time. It peaked on Dec. 29 with 128 times the average program's demand. With Gen Z (ages 13 to 22) comprising 71.3% of viewers, "Jujutsu Kaisen" resonated with a younger audience than both "One Piece" (56.7% of Gen Z) and Attack on Titan (64.4%). This enthusiastic fan base ultimately helped lead the anime to be the most popular of the year.

Source: Guinness World Records